Oct '24 • General discussion 💸
Start Charging More For Your Stuff!
Start charging more!
Alex Hormozi said if your price doesn't make the prospect GASP, you didn't charge high enough!
Let me show you a study to convey what this means:
In an experiment,
participants were given two glasses of wine, told that one was a high-priced, premium variety and the other a cheaper alternative.
However, the twist was that both glasses contained the exact same wine.
Despite the fact, participants consistently rated the "expensive" wine as superior in taste, flavor, and overall experience.
The higher price tag led them to see the wine as being of better quality.
This phenomenon shows that the power of expectation and perception.
When people believe something is more expensive, they tend to associate it with higher value, even if there's no objective difference.
The study showed how much psychological factors, like price, can influence our prospects judgment, often overriding our actual sensory experience.
So start charging more, people we'll just like your stuff better.
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Start Charging More For Your Stuff!
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