Feb 3 • General discussion
This week’s topic is buyers and market reality.
Most business owners have a view of who might buy their business and what it could be worth. Sometimes that view is right. Quite often it’s based on assumption, old information, or what others say they have achieved.
In practice, buyers tend to look at the same core things every time.
How the business makes money.
How risky it feels.
How reliant it is on the owner.
And how easy it would be to take over day to day.
Getting clear on how buyers actually think can change decisions around timing, preparation and value, even if a sale is a long way off.
If you stepped back and looked at your business as a buyer, what do you think would stand out first?
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This week’s topic is buyers and market reality.
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