Oct 15 • General discussion
Week 1 assignment
EZEBUILO NAOMI ADAEZE
PART 1
-Digital Skills means your ability to use technology to find information, communicate and solve problems in your everyday life or at work. it’s important for Indepence, to save time and money, for better job opportunities and for safety. It can be used everyday for purposes like for managing money, shopping, running a household e.g. smarthomes.
- Social Media are websites and apps that let you create and share content or connect with other people over the Internet. it is Important for Instant Connection, fast Information, Business growth etc, it can also be used in everyday life for staying in touch, To learn new skills, get entertainment, advance your career etc.
- Personal Branding is how you market yourself to the world. it is the unique combination of your skills, personality and values that shapes how other people see of you. Personal Branding matters when building Trust, it opens doors because a strong reputation attracts opportunities. It can be practiced daily through regular habits and interactions.
- Business Branding is the process of creating a unique identity for a company in the minds of its customers. It's important cause it creates trust, builds loyalty and dictates value. It can be used everyday by defining your core values, consistency, packaging and knowing your audience.
- Digital literacy is the ability to use digital devices, software and the internet safety, smartly and effectively. It can be used to access opportunities for safety and security, it saves time and money and it's used to stay connected. It came be used everyday for smart banking and bill payments, etc.
PART 2
-Currently used platforms: Instagram, Snapchat, YouTube, Tiktok, WhatsApp.
-Platforms to improve on: Pinterest, X, Telegram, YouTube.
-I changed my profile picture for more attention.
- I need to improve on my search visibility and consistent audience engagement.
- MY BIO
Effortless beauty and protective styles UGC
Beauty unfiltered
Quick Multi-Use galm and scalp care
Budget friendly products
Creating high-coverting visual content for brands
PART 3
-NICHE
To focus on budget friendly brands to help them showcase premium results
To focus on Hyperpigmentation friendly skincare
To focus on unfiltered beauty routines
-Target Audience
18-35 years (Gen z - Millenials)
Consists of practical women who care about being polished and maintaining healthy skin and hair without spending hours and using affordable products.
PART 4
SMART GOALS
In the next 30 days, I will;
-create a high quality and located UGC portfolio by producing 3 targeted sample videos in natural light.
- pitch 5 beauty, haircare and cosmetic brands weekly to land 2 or more paid UGC collabs or gifted brand deals per month
- post 3 organic UGC videos per week on Tiktok or Instagram reels
PART 5
TOPIC TO FOCUS ON
-protective styles and scalp wellness
- 5 mins rushed morning routine
-Multi-use products and minimalist makeup
-heat, humidity and oil control skin prep
- smart beauty finds and local brand spotlights.
10 CONTENT IDEAS
-”running late” 5 mins GRWM
- Edge control humidity and heatware wear test
- post braids scalp care
- zero White-Cast sunscreen test
- “one product, 3 ways” handbag essentials
-nighttime bonnet and edge preservation routines
- hard water barrier repair routines
- post commute oil control Touch up
- the perfect 2 step everyday lip combo
- local vs high end beauty dupe showdown
PART 6
DIGITAL SAFETY
I use a strong password, 2 step verification/ authentication and a private password
I check links before clicking, I don't disclose my personal codes or password to anyone
I protect my personal info and passwords
PART 7
PROFESSIONAL DIGITAL PRACTICE
Communication: by matching the message I want to pass through the right medium and being consistent and using feedback tools.
Branding: Logos, statements defining why you are unique, establishing domain, etc.
Security: digital security protecting your professional reputation.
Information: ensure raw data is organised into actionable accessible knowledge.
Strategy: aligns with daily digital activities with long term priorities and revenue goals.
PART 8
-I learnt all about digital branding d how to properly map out a strategy to improve your digital skills
-The most challenging part was mapping out a plan for my personal brand and figuring out my niche.
-I will be more focused on my strategy to grow my brand.
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Week 1 assignment
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