stop pitching the wrong person

if you're sending pitches to the "contact us" email on a brand's website, I found your problem. you're pitching a graveyard.

that inbox, the info@ or hello@ one, is checked by a customer service rep or nobody. your pitch dies there with 400 "where's my order" emails. you're not pitching a brand, you're pitching a shared inbox with no power to hire you.

you need one specific person: the founder at a small brand, or the marketing or social manager at a bigger one. here's how I find them in about four minutes.

first, LinkedIn. search the brand name, look for the title founder, marketing manager, social media manager, or growth. now you have a name.

second, the email. most company emails follow a pattern, [email protected] or [email protected]. use a free email verifier to confirm the guess before you send.

third, if you can't find the email, DM the founder on instagram. small brand founders read their own DMs. some of the best deals start with "hey, I noticed something about your ads, mind if I share?"

fourth backup: reply to their email newsletter. those go to a real person's inbox, and almost nobody replies to newsletters, so you stand out.

same pitch, different door. most creators aren't getting rejected. they're knocking on a door with nobody behind it.

find the person, not the inbox.

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stop pitching the wrong person