I'm going to describe you

I'm going to describe you for a second. tell me how close I get.

it's late. you're in bed. you're watching another creator's video about how she makes money doing UGC, and you feel two things at once: "I could do that" and "but not me." you've felt this exact combination probably fifty times now.

you have a note somewhere in your phone. maybe a few brand names. maybe a half-written pitch. maybe a list of content ideas. you started it weeks ago, feeling motivated. you haven't sent anything.

you've watched more than enough to start. you know more than the girls actually making money knew when they began. the information isn't the problem, and part of you knows that, which is why the videos have started to feel a little bad to watch. like eating when you're not hungry.

what's actually happening is you've made learning about it a substitute for doing it. it gives you the feeling of progress with none of the risk of rejection. you get to feel like you're moving without ever being told no.

I'm not saying this to make you feel bad. I did the same thing for months, watching, saving, researching, while my life stayed still.

so here's the challenge. close this email and send one pitch before you watch another video about pitching. one. today. break the loop where consuming feels like doing.

I described you because someone had to. now go make the description wrong.

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I'm going to describe you