16d • Quotes/Pricing
The start of Quoting and Pricing!
Had another tog approach me recently asking about costs and how to charge jobs.
We see a lot online of people charging £1000, £2k, £5k and personally its a little bit unrealistic to begin with, unless you are working with a major brand.
Ultimately the most important part of being a freelancer is your time, you need to make sure everything you do is worth your time. As an example:
Example 1 – Short Shoot, Heavy Editing (Often NOT Worth It)
Job: 2 hour shoot + 14 hours of editing Total time: ~16 hours Client budget: £250
Time to money ratio£250 ÷ 16 hours = £15.62 per hour
Worth it?
Probably not, you're sinking almost two full working days into a “short job” that becomes an editing monster. Anything under ~£20–£25/hr is usually considered low for a freelancer with your skill level, gear costs, travel, insurance, software, etc.
✅ Example 2 – Long Shoot, Light Editing (Often IS Worth It)
Job: 10 hour shoot + 3 hours of editing Total time: ~13 hours Client budget: £600
Time to money ratio£600 ÷ 13 hours = £46.15 per hour
Worth it? Yes this is a solid rate, you're earning nearly £50/hr and most of the work is done in person on the day which reduces burnout from long editing sessions. This becomes efficient predictable work.
Finally, the above just solidifies how important it is to confirm deliverables and styles before quoting a job. Find out exactly what the client is after and decide upon getting examples of work they like the amount of editing time.
CHARGE FOR YOUR TIME!!!
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