Aug 20 • General discussion
Social Game Plan Pt.1
Hi everyone! Glad to be a part of this community and to learn from other professionals who are trying to find their path. As I saw in the last few posts, I also have had a strong focus on social media here on the coast in North Carolina.
We live in an area where there's lots of ways to niche down. We have a large marine base nearby, so even in a slow market we have people moving in and out. Investors can invest in long-term rentals around the marine base or short-term rentals on the beaches like Topsail Island. Then there's a lot of families who choose to live in our area due to the pace of life, proximity to Wilmington (commute) and schools.
I've noticed many agents in my area try to niche down on the beach market (I can't blame them), but everyone is trying to do it. So although I'd love to sell beachfront properties all day long and maybe one day I will, I am currently focusing on reaching families looking to move to the area or that need to upsize/downsize. I've been trying to do this by utilizing Instagram and Tik Tok to grow a local follower base.
The idea is to post hyperlocal content that reaches new faces and then supplement that with professional content, so I'm the trusted agent they think when they hear of someone looking to buy or sell. I made a commitment to a 12-18 month content spree back in March because I believe it's about the consistency over time that will help not only find your niche but to build trust with your following. In my next post, I'll share how this has helped so far.
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Social Game Plan Pt.1
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