30d • General discussion
Shop Pay Installments dropped their minimum
Shop Pay Installments now works on carts as low as $50, down from $150. That opens the option for lower-AOV brands (candles, supplements, kids goods, mid-price apparel) where financing used to be irrelevant.
Not saying you should turn it on. Saying: if you priced financing out because your AOV was $70, the calculus changed. Check whether your top 20% of customers cluster near your AOV or above it. If above, financing may unlock a bigger cart from the ones who were already going to buy. If below, leave it off - Klarna and Afterpay users still skew younger and lower-basket, so the AOV lift depends on your buyer profile.
Anyone tested Installments impact on AOV in the last quarter?
0
0 comments
Shop Pay Installments dropped their minimum
skool.com/top-1-ecom-ai
Find where your Shopify store leaks money, and fix it. I've run stores 15 years - 1,346 reviews, 100,000+ units shipped. Free to join.
Powered by