Quick thought from my own experience using TikTok for business:
Going viral feels great, but consistency has paid me more than any single viral video ever did.
When I focused on:
- posting regularly (even when views were low)
- improving one thing per week (hook, angle, CTA)
- tracking saves, comments, and clicks—not just views
I started seeing steady progress instead of emotional highs and lows.
Curious how others here approach this:
- Are you chasing virality or repeatable systems right now?
- What’s one small tweak that improved your TikTok results recently?
Would love to hear what’s actually working for people in this group