📍 What Are Citations in Local SEO (and Why They Matter)?
A citation is any online mention of your business’s Name, Address, and Phone number (NAP). Think directories like Yelp, Yellow Pages, or industry-specific sites.
✅ Why they matter:
- Boost trust with Google – Consistent citations signal your business is legitimate.
- Improve rankings – The more accurate and widespread your citations, the better your local search visibility.
- Drive customers – People discover your business directly through these directories.
💡 Pro Tip: Consistency is key. Even a small typo in your phone number can hurt your visibility.