📍 How Often Should You Post to Google Business Profile?

When it comes to Local SEO, consistency is king — but many people get stuck wondering how often they should post updates to their Google Business Profile (formerly GMB).

Here’s the deal:

🗓️ Weekly is the sweet spot – Posting once a week keeps your profile fresh and signals to Google that your business is active.
🚀 Twice a week is even better – Especially if you have seasonal offers, events, or new products. More activity = more chances to show up in Maps and local searches.
⏰ Avoid ghosting your profile – Posts expire after 7 days (except Events), so if you don’t update regularly, your profile looks stale.
💡 Quality over quantity – Don’t just post filler. Share updates that give customers a reason to click: promos, tips, FAQs, or what makes your business unique.

👉 Bottom line: Think of GMB/GMP like social media for Google — consistent, relevant posting helps you rank higher in local results and earn more clicks from Maps.

💬 Community Discussion:How often are you posting on your GMB, and have you noticed a direct impact on calls, clicks, or local rankings?

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