8d • AEO
🧩 Entity Stacking: The AEO Advantage
Most people focus only on keywords… but Answer Engines (like Google SGE, Perplexity, ChatGPT) think in entities (people, places, things, concepts).
👉 Entity Stacking is about connecting related entities in your content so answer engines see you as a source of authority, not just a page with keywords.
Example:Instead of just writing about “pizza restaurants in Salt Lake City”, stack related entities like:
- 🍕 “wood-fired oven”
- 🌱 “gluten-free crust”
- 🧀 “mozzarella cheese”
- 🥂 “wine pairing”
- 📍 “downtown Salt Lake City”
When engines see these connected, they build a knowledge graph around your business. That’s what gets you pulled into conversational AI answers.
How to Do It
- Map your main entity → (product, service, location).
- List secondary entities → (ingredients, tools, related services, places, people).
- Build content around these connections → FAQs, schema markup, or blog posts that show the relationships.
- Interlink them on your site → Create a mini “web of meaning” the engines can crawl.
💡 The result: Engines recognize you not just as “a pizza place” but as “the pizza place with gluten-free crust in downtown SLC that pairs wine with wood-fired specialties.”
💬 Community Discussion:What’s one entity you could stack on your main offering right now that your competitors are ignoring?
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🧩 Entity Stacking: The AEO Advantage
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