2d • AEO
AEO & the Rise of Conversational Search
Answer Engines like Google’s AI Overviews, Perplexity, and ChatGPT are reshaping how people search. Instead of typing “pizza near me,” users now ask: “Where’s the best spot for deep-dish that’s open late tonight?”
Why this matters:
- 🗣️ Queries are longer, conversational, and intent-driven.
- 🔍 Answer engines don’t just pull keywords—they evaluate context and authority.
- 🎯 Brands that structure content around real questions (“how,” “why,” “best,” “near me”) are the ones being surfaced in these AI-driven answers.
👉 Pro tip: Build FAQ-style content that mirrors how your customers actually talk and ask questions. This positions you to be the chosen answer when AI does the heavy lifting.
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AEO & the Rise of Conversational Search
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