Dec '25 • General discussion
EVERYTHING IS CONTENT
Most of you are overthinking it.
I’m literally posting a video today of me cleaning my own van.
Why?
Because people don’t care about “perfect” content.
They care about real, relatable moments in your day.
Cleaning your van shows:
- You take pride in your kit
- You’re consistent
- You’re active in the trade every single day
- You practice what you preach
And most importantly…
👉 It keeps you visible.
👉 It builds trust.
👉 It takes 20 seconds to film.
Stop waiting for the “big idea.”
Your everyday tasks are the content.
If you clicked your fingers and had the perfect Instagram strategy, it would simply be:
Show more of what you’re already doing.
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EVERYTHING IS CONTENT
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