Skool Community Money Models

Found this content in Max Perzon's Skoolers community.

He breaks down the 5x Skool Money Models you can follow after watching Alex Hormozi's book launch (apparently, he made $100M+ and set a Guinness World Record)

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𝗠𝗢𝗗𝗘𝗟 #𝟭: 𝗙𝗥𝗘𝗘 + 𝗔𝗙𝗙𝗜𝗟𝗜𝗔𝗧𝗘

Run traffic into a free Skool community, create a free course teaching people a certain skill. Inside the training, you promote an affiliate offer & earn commission. Powerful, made me $1.6M.

𝗣𝗥𝗢𝗦 — Scalable. Not your own product. No support. No service delivery. Recurring monthly revenue (e.g. Skool has 40% recurring commission for Skool affiliates).
𝗖𝗢𝗡𝗦 — Not your own business. You’re dependent upon the affiliate offer you’re promoting to be here forever. Not really a problem if you have a serious company you’re promoting.

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𝗠𝗢𝗗𝗘𝗟 #𝟮: 𝗙𝗥𝗘𝗘𝗠𝗜𝗨𝗠

Run all your traffic into a free Skool community. Keep the community free, but offer the classroom + calendar calls for a monthly recurring subscription.
𝗣𝗥𝗢𝗦 — Keep the barrier of entry low. Attract a lot of people into the community. Scalable.
𝗖𝗢𝗡𝗦 — You’re mixing both free & paying members in the same community. There’s value as a paying member to only be around other paying members.

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𝗠𝗢𝗗𝗘𝗟 #𝟯: 𝗙𝗥𝗘𝗘 + 𝗣𝗔𝗜𝗗

Run traffic to your free Skool community. Keep the community, classroom & calendar free. Give away a lot of free value, build trust & credibility. Leverage this trust to automatically upsell them to your separate paid Skool community.
𝗣𝗥𝗢𝗦 — Powerful to leverage a free Skool community to build trust and automate the sales process into a low-ticket paid Skool community without sales calls. I scaled to $100,000/mo with this model on Skool.
𝗖𝗢𝗡𝗦 — Some people don’t like managing two communities. It’s an extremely powerful asset to have, but not necessary to use. The other models we’ll discuss now skip the free community and arguably work even better if you ask me.

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𝗠𝗢𝗗𝗘𝗟 #𝟰: 𝗟𝗢𝗪 𝗧𝗜𝗖𝗞𝗘𝗧 𝗠𝗥𝗥

Build trust & credibility using YouTube, then drive people directly to your low-ticket paid Skool community. Sell it for $10–$300/mo. This is used by some of the top earners on Skool.
𝗣𝗥𝗢𝗦 — Instead of using a free community on Skool, you build the free community on YouTube. You leverage YouTube to build trust & credibility by making valuable videos. Convert without sales calls. Works great for lower-ticket hobby communities.
𝗖𝗢𝗡𝗦 — Churn. Since you’re selling information for a lower monthly price, people can leave once they have completed the course material. It normally takes someone 2–4 months to complete the course material, after that they leave. A lot of traffic needed to scale.

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𝗠𝗢𝗗𝗘𝗟 #𝟱: 𝗛𝗜𝗚𝗛 𝗧𝗜𝗖𝗞𝗘𝗧 𝗔𝗥𝗥

Generate sales calls from your YouTube traffic. Sell something higher ticket ($3,000+) over a Zoom call. Give people access to your Skool community + course for 1 year.
𝗣𝗥𝗢𝗦 — 100% churn on ARR is 8.3% churn on MRR = Great! Charge what your course & community is actually worth. Can make it easier to scale & make profitable. Currently using this to make $250k+/mo.
𝗖𝗢𝗡𝗦 — Sales call required. Some people don’t like the idea of this. But building out a sales team doesn’t have to be hard. Also, selling high ticket doesn’t fit all Skool community ideas. For some, lower ticket MRR is better, e.g. hobby communities.

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What's best?

Totally up to you.

I think it depends on where you're at.

For example, this community is currently FREE to get members and engagement.

Once the group reaches a certain threshold, I can change it to a low ticket entry.

Then gradually increase the price.

But...that all depends on how you structure your own group.

So...that's my opinion at least.

Let me know if you have questions!

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