Jon Hilton - Navigating financial pressure/building a sustainable future

🐣 Origin: About 5 years ago I gave up full time employment to focus on my business - helping Microsoft Web Developers via my blog, private community (not Skool) and online courses.

The challenge is, that business has never quite caught fire.

Despite having a reasonable number of email subscribers (6,000), the courses are low-ticket and only bring in the occasional sale.

To support myself and our family (3 kids) I'm juggling several consulting gigs, and some freelance work as a writer for technical blogs.

However, those gigs don't feel like they're building anything sustainable, eat up a lot of time, and only just pay the bills each month.

So I've found myself flip-flopping slightly, uncertain where to focus my energy/efforts to build something more sustainable.

But I love writing, helping people, and have strong communication skills which I lean on every day.

I stumbled upon Skool a couple of months ago and have since launched my (free) Skool community for Dev Builders (software developers who are building a SaaS/App and need to market it).

I also have my own tiny SaaS which is about to go live (as a plugin for the Kit App Store).

I feel I have the skills, experience and insights to help people. It's just that the need to get the bills paid every month, and diluted focus, is making it hard to build something sustainable.

My Skool community feels like the right thing to focus on, and could be the start of a more sustainable business. So I suspect it's a case of giving it enough energy and focus while juggling everything else.

🔮 Desired Future State:

Zero worries about getting the bills paid every month
The ability to do more with the kids, take them on more adventures
No need to worry about finances when deciding whether to take opportunities
Dev Builders (my community) engaged, and thriving
A sustainable business, enabling me to help more people

👨‍👩‍👧‍👦 Why: A few years ago our daughter was diagnosed with a serious illness. She has since recovered, but struggles at times with the emotional impact of the trauma she's been through.

Along with her sisters, ensuring the family is safe, happy and provided for is priority #1.

Second priority is being able to spend my time connecting with and helping people, as I've discovered that connection and service put the spring in my step, and provide a great sense of purpose.

😱 Fears: I've been doing this a while now so the big fear is that the solution to these challenges may not come, and the financial pressures will continue indefinitely.

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