When you're building websites for local businesses, the actual website is only part of the job.
You also have to manage leads, client requests, revisions, tasks, content, follow-ups, and all the little things that happen between signing a client and handing over the finished site.
I've been trying to keep that side of things pretty simple:
- ChatGPT / Claude — research, copy, brainstorming, and getting through repetitive work faster
- Figma — planning layouts and getting client feedback before touching the code
- Laravel / React / Tailwind — actually building the websites and tools
- Notion — SOPs, reusable processes, and client documentation
- Floment — keeping projects, daily to-dos, progress updates, and AI assistance together
What I like about this setup is that each tool has a job.
I'm not trying to find an AI tool for every tiny task anymore. I'd rather have a small stack that helps me go from lead → project → delivery → recurring work without creating another layer of complexity.
For anyone running a web agency, what's currently the one tool you rely on most to keep client projects moving?