May 1 • General discussion
DIGITAL BEAST
"Forever Mascot: Athlete & Pet Partnership Program"In this unique program, each young athlete is paired with a rescue pet, creating a lifelong bond that begins in high school and extends through college, professional sports, or even the Olympics. This pet becomes more than a companion—they become a Forever Mascot, cheering on their athlete from the sidelines of life, from freshman year workouts to championship wins and career milestones.
The goal of the program is to harness the natural star power and growing social media influence of young athletes to promote responsible pet ownership, increase pet adoptions, and raise awareness for animal welfare causes. As the athlete trains, competes, and grows their platform, their mascot grows with them—featured in content, training videos, behind-the-scenes moments, and game-day rituals.
This class teaches athletes how to use their personal brand and media platforms to be ambassadors for their mascot and the greater mission of pet adoption. Through social media strategy, storytelling, and public service messaging, the athlete will become a voice for voiceless animals, inspiring fans to adopt and support local shelters.
Ultimately, it's about building a bond that goes beyond sport—a legacy of compassion, responsibility, and teamwork between a future champion and a forever friend.
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Digital Beast is an online community dedicated to saving Cats and Dogs and making the world a Better Place.
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