6d • General discussion
Hello, world
So this is the first post, and I've rewritten it four times, which is a bit embarrassing considering what I do for a living.
Short version of me: I'm Marsad, I live in Paris, I build a company called BrandJet with my co-founder. Before that I spent years running outreach and go-to-market for people trying to get noticed. Some of them were Fortune 500s with real budgets and legal teams and eleven people on the approval chain. A lot more of them were startups with eight employees and a runway problem. I learned more from the second group, obviously. When you can't buy attention you have to actually earn it, and earning it teaches you things that spending never does.
I also write poetry, which sounds like a non sequitur, but stay with me a second. A poem doesn't get a subject line. It doesn't get a sender name or a logo or a domain reputation. Nobody has any reason at all to read the second line except that the first one gave them one. I was doing that for years before I ever wrote a cold email, and when I finally did write cold emails, it was mildly annoying to discover it was the same job.
And I think that's the part people miss about this work. Outreach has a grim reputation and mostly deserves it, because most of it is done badly by people who've stopped picturing a human on the other end. But the actual skill underneath it, getting a stranger to care about something for ten seconds when they owe you nothing, is one of the most useful things a person can learn. It's as creative as it can be technical, and I'm going to go over both of those in this skool because you just can't grow a business without it.
It's how most good things start. Nearly every job I've had, every collaborator I love working with, the company I run now, all of it traces back to somebody deciding to write to somebody else who had no reason to write back. That's not a growth hack. That's just how the world opens up for people who ask.
Now obviously, I run my own outreach and brand intelligence company and I like to be honest about this from the get go. Do I want to pitch you my product? Absolutely. Am I going to? Likely. But, I want to earn the right to do that, and that's why we've built this community.
Anyway. Say hi. Tell me who you are and what you're trying to get someone to reply to.
And if you want something to do in the next thirty seconds: post your opening line. Just the line, no setup, no "so for context we're a B2B SaaS in the—". If it needs the context to work, well, that's the finding.
I'll read all of them, whenever they come along.
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