27d • Live Shrug Sessions
Shopping for your Capsule Brand
I have talked quite a bit about the different pieces of your brand that you need to make decisions on, but I haven't taken the time to talk about this in between step I always do in order to make those decisions.
It's basically shopping for your brand. This is the process I use for myself and my clients. Its the nitty-gritty detail of how I find and choose different pieces of the capsule brand.
I'm not sure I've talked about this step in as much detail before, so hopefully this is helpful to some of you in the process!
Here is the process:
You find several avenues you could go down for each piece of your capsule brand, that you don't have fully fleshed out.
Let's say you have most of your capsule brand filled in, but you're not sure what your background texture and your illustration style should be, this is what you should do:
- First, you look at your messy moodboard to spot patterns and think about what the overall "vibe" is that you want your customers to see and feel when hanging out with you.
- Notice what people in your messy moodboards are doing, think about any overall themes or concepts you use in your brand, and try to come up with ideas for what a good background texture might be.
- Typically, a background texture could be an image style, a texture, or a pattern. So go shopping for those things and see what you find!
- Gather all the options you like inside a Canva whiteboard (or whatever) so that you can look at all your options at once.
- Do this for all the gaps in your branding. So in this case, find options for your background and your illustration style and cluster them together.
- From there, just like when you're shopping in the store, you need to "try it on" in order to know if it even fits, let alone if it's your "style." You can't truly know how these things look until you put them into a design with your content to see how it works.
- Use that information to narrow down your direction even further.
- Then think again about these three questions: "Do I like it?" "Is this the vibe I want my customers to have when they hang out with me?" and also check in on your design envy to see if your designs have the same general energy you were looking for.
- Choose one option to use for the next 90 days, you can always add or change it in 90 days if it isn't quite working.
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Shopping for your Capsule Brand
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