18d • General discussion
The R2 Chicken That Taught Me a R1.50 Lesson
📖 Story Time with Gilbert
The R2 Chicken That Taught Me a R1.50 Lesson
When I was a young boy, I worked in my father's takeaway shop in Pretoria called Mascot Tea Room.
One day, a customer pointed to a piece of fried chicken.
I picked it up with the tongs, placed it on the scale and said,
"That will be R2."
The customer looked at the chicken...
...and walked out.
I didn't understand what had happened.
My father smiled and called me over.
He said,
"My boy, you never asked the customer how much he wanted to spend."
He explained that if the customer only had R1.50, I should have cut the piece to fit his budget.
Then he said something I'll never forget:
"That R1.50 walked into our shop. It belongs in our till, not in the street."
That lesson has stayed with me for the rest of my life.
🌿 The Professor's Wisdom
Don't sell what you think the customer needs.
Help the customer buy what they can afford.
Listen first.
Sell second.
My Take
Too many businesses lose sales because they stop listening.
Every customer walks in with a budget, a need, or a problem.
The businesses that succeed are the ones that adapt instead of assuming.
Your Turn
Have you ever learnt a business lesson from a customer that stayed with you for years?
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The R2 Chicken That Taught Me a R1.50 Lesson
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