5d ⢠General discussion
đ Lesson #6 Listen Before You Sell
One of the greatest lessons my father, The Professor, ever taught me wasnât about sellingâŚ
It was about listening.
As a young boy working behind the counter in our family takeaway, customers would place very specific orders.
âCheese and tomato.â
âExtra butter.â
âNo pepper.â
Before we sent the order through to the kitchen, my father would always remind us:
âListen carefully before you send the order through.â
If we didnât listen, we got the order wrong.
The customer wasnât disappointed because the food was bad.
The customer was disappointed because nobody had really listened.
Years later, after spending decades in sales and business, I realised this lesson had nothing to do with sandwiches or toasted rolls.
It had everything to do with people.
When you ask the right questions and genuinely listen, people will often tell you exactly what they need.
Their problem.
Their priorities.
Their budget.
Sometimes⌠even the solution theyâre looking for.
đż The Professorâs Wisdom
âThe best salespeople donât have all the answers. They ask the best questions.â
â My Take
The greatest skill in business isnât talking.
Itâs listening.
When people feel heard, they begin to trust you.
And trust is where every great relationshipâand every great businessâbegins.
đŹ Todayâs Challenge
Before offering advice, making a sale, or giving your opinion todayâŚ
Ask one more question.
Then stop talking.
And really listen.
You may be surprised by what you learn.
đŹ Iâd love to hear from youâŚ
Whatâs one valuable lesson youâve learnt simply by listening to someone else?
Share it in the comments.
đż Lessons Worth Passing On
The Professor & Me
Preserving yesterdayâs wisdom for tomorrowâs generation.
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đ Lesson #6 Listen Before You Sell
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