17d • General discussion
Principle of the Week: Finish Strong
The coaching staff of a high school cross country team got together at the end of the year to assess their season. It had been an incredible one. The team had won the state championship not just that year, but two years in a row.
As the celebratory dinner continued, a question was naturally asked:
“Why are we so successful? We don’t work any harder than other teams, and what we do is just so simple. Why does it work?”
The conversation went back and forth from coach to coach until they finally reached a conclusion:
We run best at the end.
We run best at the end of workouts.
We run best at the end of races.
And we run best at the end of the season—when it matters the most.
As I write this, it’s December 1st. Statistically speaking, December is the least productive month of the year—and not by a little. A study done by a group called Teamwork found that people are almost 50% less productive in the final month of the year than any other month.
The average business and its employees coast during the last few weeks of the year. Production drags at a snail’s pace. Motivation drops. And the only thing consistent is how much people daydream during work.
But what if you did the opposite this year?
What if you finished strong?
Imagine the momentum you’d carry into the new year—confidence because you already have “wins” behind you, clarity because you didn’t quit early, and an edge because while others slowed down, you kept pushing forward.
Dates on a calendar don’t determine success—discipline does.
This is where the good and the great separate themselves. The great have clarity on what it takes to be great. They don’t need a fresh start on January 1st—they’re too busy finishing what they started.
The runners on that team put it best:
“We run best at the end. So if I’m hurting bad, my competitors must hurt a whole lot worse.”
So I’ll ask you—what could you do in these next 31 days?
Don’t stop. Don’t slow down. Don’t quit.
Finish Strong.
Be Principled,
Caleb
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Principle of the Week: Finish Strong
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