3d • General discussion
Auction Explainer Video
What if I told you there's a way to get customers like lining up and literally competing to give you their money? And what if your best marketing strategy wasn't a grind at all, but actually an addictive, fun game that your audience loves? Well there's a super powerful strategy that does exactly that and we're about to break down exactly how it works. Does this sound a little too familiar?
I mean for so many of us business owners, this is what marketing feels like every single day. It's chaotic, it's exhausting, and let's be honest, it almost never works as well as we want it to. We're told we have to be everywhere, doing everything, all at once. And so, we just jump on that hamster wheel.
We get into the grind, we put in all the hours, we follow all the so called gurus, and we do all the things we're supposed to do.
But is it actually leading to real paying customers, or is it just leading straight to burnout? Yeah. We've all been handed this old playbook. Right?
Build these massive, complicated funnels that take forever. Post on social media like a caffeinated squirrel just hoping something sticks. We pour money into ads that get some clicks, but no sales. It's a game that is pretty much designed to wear you out for very, very little in return.
But here's the thing. This is absolutely crucial. The problem isn't just all the work we're doing. It's the result of that work.
See that old playbook? It generates a very specific kind of lead, and it's probably not the kind you actually want or need. So let's talk about the difference. So on one hand you have the freebie seekers.
You know them, they downloaded your free guide but they have zero intention of ever buying anything. They're just digital hoarders. But on the other hand, you have ready to buy leads. These are the people with high intent.
They're already emotionally invested, and they have basically told you with their actions that they are ready and willing to spend money right now. The entire goal, the whole point, is to get way more people on the right side of this screen. So, how do we find these magical ready to buy leads? Well, you can forget the grind.
The answer is actually a simple, psychologically powerful game that just flips the entire script. It's genuinely fun for your audience, and it's incredibly profitable for your business. And it all starts right here. With just one dollar.
That's it. That is the key that unlocks this entire system. The barrier to entry is so ridiculously low, it's basically non existent. And that, my friends, is where the magic begins.
We call this the hero auction. And why hero? Because when you run one of these, you make the owner of the community you're in look like a hero. You make your customers feel like heroes for getting an amazing deal, and you get to be the hero of your own business.
It's a true win win win for absolutely everyone involved.
And this thing works like gangbusters because it's wired directly into human psychology.
First, that one dollar bid? It's just too small to even think about, so it sparks instant curiosity. Then, the second people see others bidding, BAM! A massive fear of missing out, FOMO kicks in.
All those bidders become powerful social proof basically screaming, Hey this thing is valuable! And finally, the moment someone places their own bid, they've crossed a line. They're not just watching anymore, they have skin in the game. They are emotionally committed.
Okay, so the heart of a truly great auction is the hero package. And the secret here is huge. You are not selling a product. You're not even selling a service.
You are selling a fantasy. You're bundling things together to create an outcome so irresistible that people cannot help but picture themselves winning it. I mean, look at this. This example is just brilliant.
You're not just selling Christmas light installation. No way. You are selling the feeling of living inside a Hallmark movie. You're selling the perfect family Christmas card, being the envy of the entire neighborhood, that magical glow.
You are selling a story, and that is a thousand times more powerful than just selling a service. In this idea of selling a fantasy, it applies to literally any business.
So let's take a service a lot of people need, like say a dog trainer. So instead of auctioning off, you know, eight dog training sessions, which is kind of boring, you create the Rockstar Dog Program. It's a complete transformation, it's valued at over twelve hundred bucks, it comes with lifetime support. You're not just selling obedience, you're selling peace of mind, you're selling a better life with your best friend.
Now that is a fantasy worth bidding on. And maybe you're thinking, okay cool, but this only works for local services. Not at all. Let's look at a consultant, someone who helps people build online communities using a platform like Skool.
This package is a complete business in a box, valued at over three thousand five hundred dollars See, the consultant isn't just offering advice, they're offering a turnkey, done for you solution that promises a super fast path to making money. They've taken away all the tech headaches and just replaced them with a clear result. That's an entrepreneur's dream right there.
Okay, and let's do a luxury experience. How does this work when you're selling something aspirational? Something people don't technically need but they deeply, deeply desire. This is just pure magic. It's not just a meal, it's an unforgettable memory valued at almost two thousand dollars It's an Instagram worthy story. It is the ultimate flex for a special occasion. You're selling status and a unique experience that people will be talking about for years.
That is a fantasy people will fight to win. Okay. Now we get to the most brilliant part of this entire strategy. I love this.
The auction is not actually about the winner. It was never about the winner. The auction is just a tool. A really clever tool to identify every single person in your audience who raised their hand and basically screamed, I want that.
This is the key to everything. You don't have to do any of the hard selling. The bidders do it all for you. Every single bid just reinforces the value of your package.
The competition creates desire, the public bidding is massive social proof, and the rising price creates this incredible urgency. You just get to sit back and watch it all hap- And look, this isn't just a fun theory, this is a real case study. One business ran a single auction inside of a Facebook group and generated one hundred and seventy thousand dollars in sales, and get this, that money didn't come from the one winning bid, it came from all the other bidders who proved they were ready to buy. And here's why that's even possible.
Because these leads are so hot, they're so pre sold and emotionally invested from the whole auction process, the close rate on the back end offers is an incredible fifty percent. That means half of the people who bid but don't win will still buy from you. I mean that is just unheard of in traditional market. So, the big question is, where can you actually do this?
Do you need some kind of special platform? Do you need a massive following? The answer is a huge resounding no. The absolute beauty of this thing is its simplicity.
You can run this literally anywhere you have an audience that can see a post and leave a comment. A Facebook group? Perfect. But you can do it in the comments of a YouTube video, you can send it out to your email list, you can post it on your Instagram page, you can put it in a newsletter, seriously, if people can see it and type a number, you can run an auction.
It is that simple. So I'll just leave you with this one thought: What if your best marketing wasn't marketing at all? What if it was just a fun, engaging event that your community genuinely loved and actually thanked you for? That's the real power of the one dollar auction.
It's not just a lead machine, it is a fundamentally better and way more fun way to grow your business.
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Auction Explainer Video
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