What $24,000 Taught About Content · The Overflow Circle & Co.

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What $24,000 Taught About Content

We recently came across a brilliant post by Max Perzon, one of our favorite digital marketers.

In it, he shares how spending $𝟮𝟰,𝟬𝟬𝟬 (𝗻𝗲𝗮𝗿𝗹𝘆 𝗵𝗮𝗹𝗳 𝗮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗥𝗮𝗻𝗱) on Alex Hormozi’s book launch led to a powerful shift in his 2026 content strategy.

Here’s the core lesson: “𝗗𝗼𝗻’𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁.”

Max breaks down how he’s moving away from flashy, viral-style posts and leaning into simple, repeatable content that actually helps people. He calls them 🍅’s—like little tomato seeds you plant daily. Not glamorous, but they grow.

This hit home for us.

In this community we’re not chasing trends—we’re building trust. We believe in showing up consistently, sharing what works, and helping each other grow with peace and purpose.

So here’s our challenge to you: What’s your 🍅 today?

What small, helpful thing can you share that plants a seed for someone else?

Let’s build with heart. Let’s overflow. 💛

Watch his video here.

https://www.loom.com/share/480ff35167ce4c79bbb13da5a7fb901f?sid=12205702-7a1d-4eba-8588-4fb755367af3

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