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2d • 😂 Fun time!
Mozi Minute: The Ham & The Garlic
Oh gosh! I received the following in an email from Alex Hormozi and I just have to share it with you.
A boy begged his father for a dog.
Father said yes, but only if the boy promised to take care of it. Deal.
One day, the dog got ticks while dad was at work.
The boy, panicked, ran to grandma.
"Give the dog garlic," she said. "It'll kill the ticks."
The boy tried. The dog refused. He came back crying. "Grandma, it won't work!"
She smiled. "You don't just give the dog garlic. You wrap it in ham first."
The boy wrapped the garlic in ham. The dog ate it happily. Ticks disappeared.
Day saved.
𝙈𝙤𝙧𝙖𝙡: Your marketing is the ham. Your product is the garlic.
People don't want "healthy lifestyle" - that's garlic.
They want "lose 10 pounds in 30 days" - that's ham.
Once they trust you can deliver the quick win, they'll believe you can help with the long-term change.
Don't lead with what they need.
Lead with what they want.
Then, once you've earned their trust, give them what they actually need.
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Mozi Minute: The Ham & The Garlic
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