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Feb 12 • 📌Tips
Mozi Minute: Make Hooks that Convert
My favorite Mozi Minute this week so far.
"Make hooks specific enough to get the right people and broad enough to get as many of them as you can." My favorite Mo
Most people obsess over tweaking their ad script, offer, or CTA.
That’s why their ads don’t work.
People decide if they’re going to watch your ad in the first 3 seconds.
If the hook sucks, nothing else matters.
𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗸𝗶𝗰𝗸𝗲𝗿:
A strong hook can 2-3x the number of people who keep watching.
Meaning you can 2-3x sales by changing 3 seconds of your ad. Not bad.
𝗛𝗲𝗿𝗲’𝘀 𝗺𝘆 𝗛𝗼𝗼𝗸 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁:
𝗙𝗶𝗿𝘀𝘁 𝗧𝗶𝗺𝗲 𝗧𝗵𝗿𝗼𝘂𝗴𝗵:
- Look at top-performing ads or content of other people
- Isolate the hooks
- Write down your favorite 50
- Use all of them in ads and content
𝗘𝘃𝗲𝗿𝘆 𝗧𝗶𝗺𝗲 𝗔𝗳𝘁𝗲𝗿:
- Look at top 10% performers (top 5)
- Make 70% of your next batch of ads using those top 5 hooks
- Make 20% doing permutations of those hooks (think both visuals and words)
- Make 10% completely different hooks (model what you did in “FIRST TIME THROUGH”)
𝗚𝗼𝗼𝗱 𝗛𝗼𝗼𝗸𝘀 𝗖𝗼𝗻𝘁𝗮𝗶𝗻:
- Some way to catch their attention (call out)
- Some implication of value if they consume it
𝗖𝗿𝗲𝗮𝘁𝗲 𝗠𝗼𝗿𝗲 𝗩𝗮𝗿𝗶𝗲𝘁𝘆 𝗨𝘀𝗶𝗻𝗴:
- To make this easier for you/your team, I put the same example in each format.
- Conditions: If you’re a chiropractor, this video will get you more leads.
- Labels: Chiropractors I have a gift for you.
𝗥𝗲𝗮𝗹 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗺𝘆 𝘁𝗼𝗽 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗵𝗼𝗼𝗸𝘀:
𝗔𝗱𝘀
- Real quick question…can I have your email address?
- The rumors are true…
- Read this if you want to win.
𝗬𝗧
- You guys want to hear something completely insane
- On November 30th, 2022 the world changed forever.
- This video I’m making for Ivante.
𝗜𝗚
- If you want someone to treat you differently, you have to address it as soon as possible when they do something against it.
- Here’s a sign that you’re hiring dumb people
- If you have no money you start by selling your time, because you have time.
As promised, value in under a minute.
- Alex
PS: If you don't have Alex's scaling roadmap grab your copy HERE
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Mozi Minute: Make Hooks that Convert
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