Jul 10 • Lessons
The Walking Billboard
If you don't want to read the full thing, watch the video version of it instead here: https://linktw.in/FrzcKy
I was reviewing a case study this week of an agency owner making $3,000 per month who desperately wants to reach $50,000.
He had all the technical skills – could script content, manage editors, run ads, handle fulfillment.
But he was stuck in the same trap I see everywhere: believing that more tactics would solve his client acquisition problem.
Here's what I've learned working with hundreds of business owners at various revenue levels – **the best client acquisition strategy isn't a strategy at all.**
It's becoming undeniably good at what you do.
Think about it this way: imagine you're at a networking event and meet someone struggling with exactly what you solve.
Most people immediately start talking about their own struggles, commiserating about "how hard the market is."
But the truly successful ones do something completely different.
They ask deeper questions.
They lean in with genuine curiosity about the specific challenges.
They offer insights that make the other person think, "Wow, this person really understands my situation."
**This confidence doesn't come from memorizing scripts or learning new tactics – it comes from having worked with dozens of clients and seeing the patterns.**
The agency owner I mentioned was spending time learning more systems when what he really needed was more reps.
More client conversations.
More problems solved.
More real-world experience that builds the kind of confidence that's impossible to fake.
I call this the "walking billboard effect" – when you're so good at what you do that opportunities naturally come to you.
You don't need to chase prospects because your expertise creates a magnetic pull.
People can sense when someone truly knows their craft versus someone who's still figuring it out.
Now, this doesn't mean you ignore systematic approaches to client acquisition.
The most successful coaches I work with combine this deep expertise with proven frameworks – lead magnets that showcase their thinking, content that demonstrates their insights, and referral systems that leverage their results.
But here's the thing: **all of these systems work exponentially better when they're built on a foundation of genuine competence.**
Your lead magnet hits different when you've solved the problem 50 times.
Your content resonates more when you're sharing real patterns you've observed.
Your referrals multiply when clients get transformational results.
The question isn't "What new tactic should I try?"
The question is "How can I get more reps in today?"
What's one way you could deepen your expertise this week that would make you more confident in your next prospect conversation?
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The Walking Billboard
skool.com/the-monopoly-circle-5714
Online Business Owners selling a high ticket offer - DFY services, coaches, consultants scale to 5 figure months using the Monopoly Growth Frameworks
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