I was filming a video on this when it hit me — we’ve all been sold the same lie:
“Guaranteed results in X days.”
It’s everywhere.
But after coaching dozens of businesses to consistent and multiple 5-figure months, I’ve noticed something:
The companies making the biggest promises often deliver the least sustainable results.
The Real Problem with Guarantees
My most successful clients?
They didn’t join because of a guarantee.
They joined because they were sick of the hype cycle.
You know the one:
Join a program --> Get hyped --> Reality hits --> Blame the system --> Find a new “guaranteed” shortcut.
But think about it...Who actually needs a guarantee to say yes?
Usually, people who’ve already planned their excuse.
They consume 10%, implement nothing, and ask for refunds.
Meanwhile, the best clients?
They commit without needing guarantees.
They take ownership — and that’s why they win.
What They Actually Want
The right people don’t want big promises.
They want clarity.
They want to understand what actually needs to happen — and feel confident it’ll work for them.
Not cookie-cutter claims.Not “get 45 calls in 30 days.”
The Boring Way That Works
The clients scaling past $50K/month? They’re not using hacks or secrets.
They’re using boring fundamentals:→ One offer→ One audience→ One traffic source→ Repeat
Because the question isn’t: “Can you get results fast?” It’s:“Can your system work for a full year — without breaking?”