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Jul 31 • General discussion
I had the privilege of asking Gary Vee a question during his show via the Whatnot app.
The Question:
How can I grow my B2B niche electrical supply business to mainstream sales?
Gary’s Answer:
“You can’t, because it’s too niche.”
While this may seem discouraging at first, his response was direct and actionable.
His advice emphasized the power of doubling down on your specific audience instead of trying to appeal to the mainstream.
Key Recommendations:
- Focus on Your Core Audience: Prioritize the people who are most likely to buy your products.
- Leverage LinkedIn: Build a strong presence as a content creator on LinkedIn as, it’s the ideal platform for B2B businesses.
- Show Your Work: Document and share your work consistently, especially activities at manufacturing plants in my case.
- Engage Directly: DM factory owners and managers, initiating light, conversational interactions.
It was, without a doubt, an inspiring call to action.
I’m committed to implementing his advice and will continue to share my progress over the years.
What About You?
If you had the chance to ask Gary a question, what would it be?
And what do you think of his advice? I’d love to hear your thoughts everyone!
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I had the privilege of asking Gary Vee a question during his show via the Whatnot app.
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