Apr 1 • General discussion
What if I told you I’m outsourcing all my content to AI? (JK - Happy April Fools!)
I went through a Wendy’s drive thru recently … Listen - I know, but sometimes a girl craves a Baconator and some fries…
Anyway, I was extremely put off by the fact that a robot was taking my order in the drive thru… Then, ignorantly hoping for human interaction, I waited unusually long… Unusual because I figured with the time saved from taking orders and all. Well, then a person’s arm flung out the window holding a bag of food… no eye contact. no greeting. no acknowledgment.
I grabbed my food - checked it to make sure. Then drove off dumbfounded.
I can literally picture your face right now because that was the face I made all the way home.
I can get over the robot/AI taking my order. I can accept that maybe that helps with efficiency. But, have we completely lost humanity in it?
When you solely rely on AI/ChatGPT to crank out your content without adjusting it or training it to match your human voice, THIS is the experience you’re giving people.
It’s disgusting and off putting.
But I’ve seen more and more businesses using AI to push out content that they literally sound like everyone else. There’s no differentiation or uniqueness.
And THIS is a great opportunity for you!
Because everyone’s jumping on the “AI Train” and not using it properly, YOU have the upper hand here to use AI as a tool and blow everyone else out of the water.
How to Train AI to Sound Like You
Most business owners use AI like a vending machine — put in a request, get generic content out. The secret to making it actually useful is to teach it who you are first. Here's how:
- Write out your tone in plain words. Describe how you talk to customers — casual or professional? Warm or straight-to-the-point? Funny or serious? Include what you don't sound like. ("Not corporate. Not overly salesy. Not like a robot.") Paste this at the start of any AI session where you're creating content.
- Give it real examples of your writing. Past emails, social posts, website copy — anything that sounds authentically like you. Tell AI: "Here are 3 examples of how I communicate. Match this tone when writing for me." Samples beat instructions every time.
- Tell it who your customer is. Don't just say "small business owners" — describe how they think, what frustrates them, what they actually need. The more specific you are about your audience, the more on-target the content will be.
- Create a reusable "Brand Briefing" prompt. Combine your tone description, audience profile, and writing samples into one master prompt you can copy-paste at the start of any new AI chat. Think of it as onboarding a new assistant — you wouldn't let them write for you without context first.
- Give AI your "no-go" list. Tell it what to avoid: filler phrases, fluffy openers, vague advice, overly formal language — whatever sounds nothing like you. AI will repeat patterns you don't correct.
- Use your own words and phrases. If your brand has signature language — a tagline, a framework name, a way you describe your service — teach AI to use it. Otherwise it'll default to generic marketing speak that sounds like it came from a template.
- Give feedback in the moment. When AI nails your tone, say so: "This is exactly right — keep this style." When it misses, say: "Too stiff — here's what I mean instead:" and give a quick rewrite. Each correction sharpens future output.
- Read it out loud before you send it. If it doesn't sound like you, it isn't done. Find the specific phrase that feels off and fix it. Over time, you'll build a cleaner prompt that needs less correction.
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What if I told you I’m outsourcing all my content to AI? (JK - Happy April Fools!)
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