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2d (edited) • 🏫Lessons & Tips
📌 Before You Post Another Pin...
Make Sure Pinterest Knows What You’re About
I set up a brand-new Pinterest account for Hobo Homesteading today, and I didn’t begin by randomly posting a bunch of Pins.
Before I created the account, I decided what I wanted Hobo Homesteading to be found for:
🌱 Simple homesteading for beginners
🥕 Growing food and gardening
🍞 Homemade bread and from-scratch recipes
🐐 Backyard animals
🛠️ DIY projects and making do
📚 Homeschooling and practical life skills
From there, I created a keyword-rich profile and seven carefully aligned boards. I decided which board would hold only my original Hobo Homesteading content and which topical boards I would carefully seed with relevant Pins from other creators.
Only then did I begin creating my own Pins.
Why?
Because even a beautifully designed, well-researched Pin can struggle when Pinterest doesn’t understand the account it belongs to.
🧭 The Four Layers of Pinterest Alignment
For a Pin to have the best chance of reaching the right people, these four layers should tell Pinterest-and the person who finds it-the same story:
1️⃣ Your Profile
Your profile tells Pinterest what your entire account is about.
Someone visiting your profile should immediately understand what kind of content they’ll find and whether it’s meant for them.
2️⃣ Your Board
The board gives Pinterest more specific context.
A Pin about raising goats for beginners makes sense on a board called Backyard Animals & Small Homesteads. It would make much less sense tucked inside a broad board called Things I Love.
Pinterest shouldn’t have to guess why a Pin belongs there.
3️⃣ Your Pin
Each Pin should focus on a specific search, question, desire, or problem.
Instead of simply calling my goat Pin “I Thought My Goats Were Broken,” I titled it:
Raising Goats for Beginners: I Thought My First Goats Were Broken
The personality is still there, but now Pinterest can also understand what the story is about-and the right person has a reason to click.
4️⃣ Your Destination
The page someone reaches should deliver what the Pin promised.
If the Pin promises a funny beginner goat story, it should lead to that story-not a generic homepage, an unrelated offer, or a page that leaves the reader wondering where they landed.
🔗 Your Pin attracts the click.
🏡 Your destination gives that click somewhere meaningful to go.
✨ Pinterest Visibility Comes From Alignment
Posting more Pins isn’t always the answer.
Sometimes the most important Pinterest work happens before you create the Pin. Your account needs a clear foundation so Pinterest can understand:
🔎 What your content is about
👥 Who might want to see it
📂 Where it belongs
➡️ Where it should lead people
When your profile, board, Pin, and destination all agree, you aren’t throwing Pins into the Pinterest universe and hoping something happens.
You’re creating an intentional path from discovery to your content, your email list, your products, or your offers.
🎯 Your Intentional Pin Action Step
Before you post your next Pin, finish this sentence:
I want my Pinterest account to be found for ____________________.
If you’re not sure how to translate your answer into a properly aligned Pinterest account, head to the Simple Pinterest Setup classroom. 🧭 #📌 Your Intentional Pinterest Setup Is Complete
Inside, I’ll walk you through the process step by step, including:
✨ Deciding what you want to be found for
📌 Choosing your seven strategic boards
🔎 Naming and describing those boards with the right keywords
🏡 Setting up or revamping your Pinterest account
🧹 Deciding what to keep, move, or remove
➡️ Creating a clear path from your Pins to your content and offers
Start with the classroom, build your foundation, and then create Pins that have somewhere intentional to go.
👇 When you’ve completed the first step, share what you want your Pinterest account to be found for in the comments. Let’s make sure your foundation is pointing in the right direction before you start pinning. 📌
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📌 Before You Post Another Pin...
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