Aug 22 • General discussion
People get very touchy about their precious IP.
What if someone copies it?
What if AI trains on it?
What if...?
There are people out there right now selling various parts of Alex Hormozi's information.
Some people got the playbooks and they're offering the sell a training from them.
Others are selling the notes and summaries from the launch.
People are freaking out calling it IP theft, but Hormozi himself is just fine.
Alex Hormozi is playing Chess while most experts are getting Checkers stuck up their nose.
He's not guarding his IP.
He's giving it away.
His business is not built around gating and protecting his information.
It's built around distributing it in the most efficient way possible to as many people as possible.
He isn't making his fortune by selling books and $5000 packages.
He's making his fortune by partnering with $1M companies and scaling them to $100M.
For that he needs two things:
1) $1M companies
2) Founders who trust him
So he gives away his books.
He gives away his courses.
He gives it all away.
He becomes the de facto coach of people who are really scaling their companies so that when they are eligible to partner with Aquisition.com, they are eager and willing to work with him.
And those people who are "stealing" his content and reselling it, using his name to boost themselves? They're doing what he wants! They are spreading his brand and increasing awareness, serving his greater objective.
You want to "steal" one of my books and teach a course on it while telling the world that I'm the world's foremost expert on the topic? Um, yeah, that's okay. I'm good with that.
AI wants to train on my books and writing? That sounds excellent. I'm brilliant and the world would be better with my content inspiring other content at scale.
It's time to set aside the scarcity mindset of the artist who fears that their best work is behind them so they need to clutch it tightly to their bosom.
It's time to embrace the idea that our work is inspired by God to be shared.
And accept that that sharing may occur in ways we're not used to.
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People get very touchy about their precious IP.
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