Aug 26 • General discussion
Hustle culture or hard work?
This video was shot before the launch, talking about what they expected to achieve and what they were doing to achieve it.
Some people are seeing it as hustle culture talk.
Others are saying Hormozi is some kind of super hard worker.
Let's get some perspective...
He's talking about planning the biggest launch ever. Do you think that might take a little work.
You don't get to be the best by having chatGPT write your copy.
You don't get to be the best by having a funnel. That's half built when you start the launch.
You don't get to be the best without doing the best work.
The level of intensity he's talking about is reasonable and expected for any real launch activity. Whether you are launching a book or a course or a sci-fi convention in the weeks leading up to it, it is reasonable for it to take over your life.
But this is a Sprint. You go all in for a limited period of time, and then it's done and you go back to regular life.
Garbage hustle culture tells you to work like a Sprint forever. That will kill you.. And your business.
What I see in this video is a man who is excited about what he's doing and having fun doing it, and working with great intensity on a single project until it is done.
I used to run science fiction conventions and I would run at that pace leading up to the event.
I have not found anything in my business today that has elicited that level of dedicated action from me, and I think that when I do will be the point when I really break through.
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Hustle culture or hard work?
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