Cheap signals risk.
The client who can afford anything does not trust a bargain on the things that matter.
A low price doesn't say "accessible" to them. It says "something's wrong."
Your price is the first thing they read about you, before your portfolio, before your pitch.
Make sure it's saying what you want it to say.
What is your price telling your best client right now?
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Dan Costa
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Cheap signals risk.
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