The Family/ NEW #1
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“Don’t stop, just keep on knocking!” and “It don’t mean a thing if you ain’t got that Bookman swing!” These timeless mantras reflect the heart of The Southwestern Company — an organization that has been shaping young leaders since 1868.
With a foundation built on working hard, studying hard, and following proven guidance, Southwestern has helped generations develop strong communication skills through its direct sales program and powerful leadership abilities through its student leader program.
The challenging, real-world environment of direct sales teaches resilience, confidence, and problem-solving — qualities every entrepreneur and future leader needs.
This community continues that legacy by supporting young people as they grow, overcome obstacles, and create extraordinary outcomes in their lives and careers.