17d • Wins!
Revisiting training and brainstorming with Kerry!
Hello team! I made a real content breakthrough today! I went through training from my course yesterday and it was focusing on stories and then my theory of repetitive content posting was affirmed from three different sources - my second channel, a TT infuencer and Michele!
What is very important is that we tell our own pain point stories but not in general - be specific!
EXAMPLE:
"I was struggling and couldn't make ends meet" should rather be, "I remember it was the 16th of June, I was sitting at the kitchen island with my husband, we had just had dinner we were talking about my son's birthday which was one week away exactly and I realised there was no possible way that I was going to be able to buy him a present not even a cake for his 10th birthday, my mommy heart broke and I cried my eyes out and decided then and there that things had to change once and for all."
Write 4 to 6 stories like this - be specific - and remember to include solution and call to action as well. Then post one or two of them every single day for a month!
See how it works! Find which story resonates with your customers most (most likes and comments NOT VIEWS) and then just repeat those stories over and over.
I have the feeling this advice is going to help us GROW our leads and sales hugely!
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Revisiting training and brainstorming with Kerry!
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