Jan 16 (edited) • General discussion
Most copy doesn’t fail because it’s badly written.
It fails because it doesn’t hurt enough.
People don’t buy products.
They buy relief.
They buy speed.
They buy the end of a problem that’s been stabbing them in the back.
In this video, I break down:
Why polite copy never sells
Why features don’t matter (and never did)
Why people only pay attention when a problem feels painful
How Alex Hormozi builds offers that feel impossible to say no to
How to sell outcomes, not processes
How to write copy that makes people feel understood, not “marketed to”
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Most copy doesn’t fail because it’s badly written.
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