16d (edited) • General discussion
Introducing My New Business Launch 💻✨
Hey LLC Growth Club fam! 💛
I want to take a moment to be transparent with you all about something exciting that I am building behind the scenes.
You know that Mondays are our day — I show up here fully to facilitate, support, and pour into your business journey. But Tuesday through Sunday? I am head down working on my own businesses and building out information, resources, and offers for clients who would rather pay me directly or work with me 1:1.
That is exactly what I want to share with you today. I am officially launching a new business, and I would love your honest feedback as I introduce it to you here in this safe space.
Below is my target audience write-up. This is the foundation of everything I am building, and I am so excited (and a little nervous!) to share it. Please read through it and let me know what resonates, what questions come up, or any thoughts you want to share. 👇
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🌸 TARGET AUDIENCE
Serves women who want to build income beyond the 9-5 by creating, packaging, and selling digital products online. They are likely beginners or early-stage sellers who feel curious and excited about digital income, but also overwhelmed by where to start.
They want polished, pretty, ready-to-use tools that help them take action without needing to become a designer, copywriter, tech expert, or full-time content creator overnight.
WHO THEY ARE:
They are women who want more ownership over their time, income, creativity, and next chapter. They may be working a 9-5, building a side hustle, returning to their own dreams after focusing on others, or looking for a simpler way to start selling online.
They are drawn to feminine, polished, aesthetic brands, but they also want practical tools that actually help them move forward. They appreciate beauty, clarity, simplicity, and guidance.
THEIR CATALYST MOMENTS:
They may find my shop when they are tired of only consuming content and are ready to start creating something of their own.
They may be feeling burned out by traditional work, frustrated by not knowing where to start online, or inspired after seeing other women sell digital products. They are ready for a next step that feels doable, not overwhelming.
Common catalyst moments include:
• Feeling ready to create income beyond the 9-5
• Wanting to launch a simple digital product
• Feeling overwhelmed by too many online business options
• Seeing PLR, templates, or digital products and wondering how to use them
• Wanting a polished starting point instead of creating everything from scratch
• Needing a pretty, practical product they can customize and sell
• Wanting to feel like their online business idea is finally real
MAIN PROBLEM EXPANDED:
My audience wants to sell online, but they do not know what to create, how to package it, or how to make it look polished enough to sell.
They may feel stuck between wanting extra income and not knowing the steps to get there. They see digital products as exciting, but the process can feel confusing: choosing an idea, designing the product, writing the copy, setting up the shop, promoting it, and knowing what to say online.
They do not want hype or unrealistic income claims. They want beautiful tools, clear education, and practical next steps that help them begin with more confidence.
MAIN PROBLEM SIMPLIFIED:
They want to sell digital products, but they feel overwhelmed by where to start.
EMOTIONAL AND SOCIAL DESIRES:
They want to feel capable, creative, polished, and proud of what they are building.
They want to feel like online income is possible for them without needing to be loud, salesy, or perfect. They want to be seen as someone who is taking action on her goals and building something of her own.
They want their business to feel stylish, feminine, legitimate, and aligned with the next version of themselves.
"DREAM SCENARIO":
Their dream scenario is to have a beautiful digital product shop filled with polished offers they are excited to share.
They know what they sell, who they help, and how to explain their products clearly. They have templates, PLR, and simple tools that help them create faster and show up with more confidence.
They feel proud when someone clicks, downloads, buys, or says, "This is exactly what I needed."
"DREADED SCENARIO":
Their dreaded scenario is staying stuck in research mode, saving ideas, watching tutorials, and never actually launching anything.
They worry about wasting time, buying products they never use, creating something that looks amateur, or feeling embarrassed to promote their offer. They fear remaining dependent on their 9-5 or missing the chance to create something of their own.
IDEAL "DAY IN THE LIFE":
Her ideal day feels more spacious, creative, and self-led.
She has time to work on her digital product shop, create content, customize templates, package offers, and share her products online. She feels organized instead of scattered. She knows what to work on next and has beautiful tools that make the process easier.
Even if she is still working a 9-5, she feels like she is building toward something meaningful beyond it.
PERCEIVED CONSEQUENCES OF NOT SOLVING THE PROBLEM:
She may feel stuck in the same income pattern, still wishing she had started sooner.
She may keep collecting ideas without turning them into offers. She may feel behind, overwhelmed, or unsure how other women are making digital selling look so simple. She may continue depending only on her job or current income source instead of building new skills and digital assets.
PERCEIVED OBSTACLES THEY ARE FACING:
• They believe they do not know enough yet
• They think they need a huge audience before selling
• They worry they are not creative or tech-savvy enough
• They feel overwhelmed by too many digital product ideas
• They do not know how to make a product look polished
• They are unsure how to use PLR correctly
• They do not know what to say in their content
• They are afraid of wasting money on the wrong tools
• They worry their product will not be good enough to sell
• They feel like digital selling is possible for other women, but not yet for them
PERCEIVED RISKS THEY ARE ASSOCIATING WITH SOLVING THE PROBLEM:
They worry they might buy templates or PLR and never use them.
They may fear looking unprofessional, choosing the wrong niche, not making sales, or feeling embarrassed to promote their product. They may also be cautious because the digital product space can feel full of exaggerated promises, and they want to trust that they are buying from a brand with integrity.
IMMEDIATE WINS THEY WANT TO ACHIEVE:
They want to quickly feel more clear, more inspired, and more capable.
Immediate wins may include:
• Choosing a digital product idea
• Downloading a polished template or PLR product
• Customizing something beautiful in Canva
• Understanding how to use a PLR product
• Writing a simple product description
• Creating their first digital product listing
• Feeling confident enough to share their offer
• Seeing their idea turn into something real and sellable
LONGER TERM WINS THEY WANT TO ACHIEVE:
They want to build a polished digital product shop that gives them more income options, creative ownership, and flexibility.
Longer term, they want to create repeatable systems for launching new products, growing their audience, selling consistently, and building a brand that supports their next paid chapter online.
They want to build income beyond the 9-5 without relying on hype, burnout, or complicated strategies.
ADDITIONAL DESIRES THEY WANT TO ACHIEVE:
• They want their brand to feel beautiful and trustworthy
• They want their products to look high-quality
• They want simple education that shows them what to do next
• They want to feel proud of what they are selling
• They want to build confidence as a digital creator
• They want to move from idea collector to action taker
• They want practical tools that make selling online feel less intimidating
• They want paid possibilities that feel stylish, simple, and grounded
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That is the heart of what I am building. 💛
I would love to hear from you — does this resonate? Do you see yourself or someone you know in this audience? Any feedback, thoughts, or questions are welcomed and appreciated!
And as always — a gentle reminder that this group is a safe space. ❤️ Anything shared here stays here. We support, encourage, and uplift one another without judgment. Thank you for always showing up with such open hearts.
Drop your thoughts below! 👇
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Introducing My New Business Launch 💻✨
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