Welcome to The Copy Edge Brand Studio 👽🪩
I’m CiCi Reagan — a copywriter, messaging strategist, and coach for personal brands who are done sounding beige, borrowed, or filtered through someone else’s formula.
I’ve been featured on BBC, Newsweek, Metro, and Medium, and I’ve spent the last decade talking (loudly) about addiction recovery, building a business with a chronic condition, and why so many smart, capable people feel disconnected from their own messaging.
Here’s the core problem I see everywhere: business is usually taught backwards. 💥
You’re told to start with an “ideal client” that doesn’t quite exist, follow a blueprint, and sand down anything too human, too sharp, or too real — then you wonder why your content feels flat, forced, or exhausting. 🫠
This space is for writers, founders, coaches, creatives, and experts who know they’re good at what they do — and want language that finally sounds like them, attracts the right people, and repels the wrong ones. ⚡️