Hope, the old and new business model · The Business Connector

🔥

Hope, the old and new business model

Two thousand years ago you walked into a building with candles and incense.

Today you walk into a landing page with gradients and a countdown timer.

Same product: Hope

Back then you got forgiveness, salvation, a slightly better seat in the afterlife.

Now you get freedom, impact, location independence and a slightly better version of yourself.

Coming soon.

Doors close Sunday.

Hope sells so well because it has three magical features:

You can never really prove it wrong, you just did not do the steps quite right
You always feel like you are almost there, one more course, one more launch, one more mindset shift
You will do anything to avoid admitting you bought the feeling, not the outcome

Churches had sermons, rituals and donations.

We have webinars, frameworks and payment plans.

They had eternal life.

We have lifetime access.

In the comments:

What was the last thing you bought where, if you are brutally honest, you mostly paid for hope in a nicer outfit?

0 comments