Day 4: Where to Find the People With This Problem
Actions to take today:
  1. Listen to Day 4 Audio Lesson
  2. Read Today's Post
  3. Complete Day 4 Task by replying to this post
Good morning and welcome to Day 4.
Over the last two days, you clarified:
  • the message you teach
  • the problem you solve
  • why you are the one to solve it
Now we answer the next critical question:
Where are the people with this problem already gathering?
One thing I want to name early today: Sometimes we limit ourselves by assuming our message only fits in certain spaces.
Your story of overcoming might feel like it belongs on a conference stage—but placed correctly, that same story can be powerful in corporate spaces, leadership trainings, staff development sessions, or retreats.
Today is about expanding your lens, not shrinking your opportunities.
✨ Today’s Bankable Speaker Truth
I don’t need more stages. I need the right rooms—and I stay open to unexpected ones.
Read it out loud.
What You’ll Learn Today
When you’re clear on the problem you solve, opportunities show up in more places than you might expect.
Problems don’t live in one lane. They show up across industries, organizations, and environments.
Your work today is to:
  • identify where the problem exists, not just where speakers usually go
  • think beyond obvious stages
  • begin connecting who you would pitch to where you should look
Tomorrow, we’ll go deeper into how identifying who to approach helps clarify where to focus your research.
🛠 Your Day 4 Task (15–30 minutes)
Work through the checklist below, then post your response.
✅ Audience & Opportunity Checklist
Answer each question honestly:
☐ Where do people with this problem work, lead, or gather?
☐ What obvious places does my message fit?
☐ What less obvious or atypical places could this message fit if positioned correctly?
☐ What industries, organizations, or communities deal with this issue regularly?
☐ Who is most likely responsible for bringing in speakers or trainers? (HR, leadership, program directors, event planners, pastors, founders, etc.)
☐ Which of these feels like the best focus for Q2?
Stay open. This is about possibility, not perfection.
Post Below Using This Format
The people with this problem are most often found in __________ (list them here).An unexpected but aligned place my message could fit is __________ (list them here).The role most likely to book me is __________ (list them here).
After you post, reply to at least one other person’s post with encouragement or insight. Seeing where others are focusing often sparks clarity.
Tomorrow, we’ll turn this into real research and opportunity creation.
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6 comments
Shana Lewis
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Day 4: Where to Find the People With This Problem
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