23d (edited) • General discussion
Are you the "best kept secret" in your industry? 🤫
I see so many brilliant service providers who have incredible offers, but when I ask, "When did someone last find you through your website (not a referral or Instagram)?" the room goes quiet.
If you’ve been treating your website like a digital business card with just an "About" and "Services" page, you are likely navigating the "Quiet Gap" I talk about so often. To help us bridge that gap, I sat down with the amazing Barb Davids from Compass Digital Strategies for this podcast episode.
Barb specializes in making organic search visibility easy to understand—no icky marketing "secrets" or high-pressure tactics allowed.
In this episode, we’re peeling back the curtain on:
✨ Organic vs. Paid Ads: Why organic search is the "sustainable foundation" that keeps leads coming in even when the ads are turned off.
✨ The AI Shift: How tools like ChatGPT and Claude actually use your website content to recommend you—and why you need more than just a homepage to be "trusted" by them.
✨ Tangential Content: The "Death Wish Coffee" method of reaching your audience through topics they care about outside of your core service.
✨ Perfectionism & Procrastination: Why we put off SEO and how to stop "planning" and start answering the real questions your clients are asking.
I’d love to hear from you below: When you do the site: search, what’s the first thing that pops up for your website? Is it clear, or is it time for a quick "Balanced CEO" refresh? 👇🏾
#RhythmOverRush #BalancedCEO #SEOforServiceProviders #OrganicGrowth #WebsiteClarity
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Are you the "best kept secret" in your industry? 🤫
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