How to Build Authority Without a PR Agency (The Expert Guide)

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Mar 1 (edited) • General discussion

PR companies will tell you that you need them to get into the press.

proved them wrong.

In this full conversation, Maria breaks down exactly how she secured features in The Sun, The Guardian,

Living 360, MSN, and Apple News - without a single agency, without a PR retainer, and without a following most people would consider "press-worthy."

What actually works:

The "Your World" platform - an overlooked submission tool that can land your article in major UK publications within 24 hours
Why Medium beats Substack for press credibility (and the one thing Substack does better)
The one-week follow-up rule - how to chase without sounding desperate
Why you should Google your own name weekly (Maria found a Guardian feature she didn't know existed)
The thank-you note strategy that turns a one-time feature into a long-term press contact

For coaches and consultants, press isn't vanity. It's the kind of Trust-at-Scale™ that no ad spend can buy.

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