5d • Club HQ
Why copying competitors rarely improves your store page
One of the most common things people do when working on ASO is:
open the top 3 competitors and start copying.
Same structure.
Same kind of screenshots.
Same wording.
It feels safe.
But what usually happens is simple:
you end up looking like the 4th version of the same app.
Users don’t compare you to your competitors side by side.
They compare you to their own problem.
If every store page in a niche says:
“Track your workouts”
“See your stats”
“Improve your performance”
Then none of them really stands out.
A better question to ask is:
“What moment is this user in when they search this keyword?”
That moment is where positioning lives.
Quick exercise:
Pick one keyword you’re targeting
Write down what the user is probably trying to do right now
Look at your first screenshot and ask if it speaks to that moment
If you want, drop your keyword and your first screenshot.
I’ll tell you if they actually match.
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Why copying competitors rarely improves your store page
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