Post-holidays reality check for your app growth 🧠
After a break, most people come back with the same feeling: "I should probably work on growth… but I don’t know where to start."
So they do a bit of everything:
  • tweak keywords
  • change screenshots
  • look at competitors
  • read a few threads
And nothing really moves.
If you’re coming back today, here’s a simple reset that actually helps 👇
Pick one metric you want to improve this week.Not five. One.
Examples:
  • Store page CVR
  • Install to signup rate
  • Day 1 retention
  • Trial start rate
Then ask one honest question:"What is the weakest step before this metric?"
That’s where you focus 🎯
Growth after holidays isn’t about new ideas. It is about removing one obvious bottleneck.
If you want, reply with:
  • the metric you’ll focus on this week
  • what you think is blocking it right now
Happy to help you pressure-test it.
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Javier Gutiérrez
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Post-holidays reality check for your app growth 🧠
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