18d • Club HQ
Most apps don’t have an ASO problem. They have a positioning problem.
This comes up a lot when reviewing store pages.
People ask:“What keywords should I target?”“How do I rank higher?”
But when you look at the page, the issue is usually earlier.
The value proposition isn’t clear.
If someone lands on your store page and needs more than 3 seconds to understand:
- who the app is for
- what problem it solves
- why it’s different
No amount of keyword tweaking will save it.
ASO helps you get traffic.Positioning helps you convert it.
A quick self-check I use:If you hide the app name and logo, could this store page belong to any competitor?
If the answer is yes, you have a positioning issue.
Curious to hear from you:
- What is your app’s main promise in one sentence?
- Where do you think your store page is weakest right now?
Post your link if you want feedback.
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Most apps don’t have an ASO problem. They have a positioning problem.
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