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A friend asked me to analyze the “bike tracker” niche. Here’s what stood out.
A friend reached out asking a simple question: “Can you take a quick look at the bike tracker niche? Is there still room?”
So I opened my ASO tool (Astro) and started with the obvious keywords.
What I found was… interesting.
At the top you see keywords like:
- bike tracker
- bicycle tracker
- cycling tracker
- bike app
They all have decent popularity, but the difficulty is brutal.70+ across the board. Red ocean. Strava, Komoot, Wahoo, Ride with GPS… all sitting there comfortably.
Nothing surprising so far.
But then I went one level deeper.
When you scan the list, you start noticing something: Most apps ranking are generalists.
They try to do:
- tracking
- navigation
- stats
- training
- social
- routes
- maps
Everything for everyone.
And that’s where the opportunity usually hides.
Because once you go slightly more specific:
- bike commute
- mountain bike gps
- cycling route planner
- cycling navigation
Popularity drops, yes. But intent becomes much clearer.
Someone searching “bike tracker” is browsing.Someone searching “bike commute” or “cycling route planner” is trying to solve a concrete problem.
Another thing that stood out: A lot of these store pages look… tired.
Same screenshots.Same “track your rides” headline.Same maps.Same charts.
If you removed the logo, many of them would look interchangeable.
So the takeaway I shared with my friend wasn’t:“Go after bike tracker, it’s huge.”
It was this:
If you enter this niche as another generic tracker, you’re dead on arrival.If you enter with a specific use case, a clear audience, and messaging that speaks to that moment, you actually have a chance.
Examples:
- Daily bike commuters in cities
- MTB riders who care about routes, not stats
- Casual cyclists who don’t want Strava complexity
- Safety-focused tracking instead of performance tracking
ASO won’t save a weak positioning here.But good positioning makes ASO much easier.
That’s usually how these analyses end:Not with a magic keyword, but with a sharper question.
Who is this app really for?
Curious to hear your thoughts:If you were building in this space, what angle would you choose?
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A friend asked me to analyze the “bike tracker” niche. Here’s what stood out.
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