1. FB groups: it’s a no-no for me, you’ll almost always find them paying peanuts and it’s a rare sight to find someone who’ll pay high.
2. Job boards: while you can get some fair-paying gigs through these boards, there’s a hell of a lot competition because these are public boards and loads of freelancers apply to them so again, landing a big client? Small chances.
3. Social media: now, this is the biggest one. Social media vs cold emailing is a fair fight because both of them generate high-impact results.
But when it comes to landing big projects, inbound leads take some time to start showing up + you can’t control who reaches out to you and cannot guarantee big clients or high paying clients.
This is also the reason why I started outreach because I couldn’t wait around for my dream clients to message me.
✨Cold emailing: everything is in your control—what you pitch, how you pitch, what you quote and ofcourse, to whom you pitch.
You can reach out to the biggest of players in the industry and bag a project. If not immediately, after some follow ups atleast.
Also social media and cold emailing aren’t very independent. I’ve seen a lot of my cold email responses because the recipient had already seen me on social media or because they went through my LinkedIn or Twitter profile through the email signature.
But if I’ve to choose one—cold emailing wins. You’re the master there and you control everything.
So, have you started cold emailing yet?