How to Increase Profit by 28% Without Adding a Single Client

If you run a recurring coaching program.

Bill every 4 weeks instead of every month.

There are 13 four-week cycles in a year.

Compared to 12 monthly cycles.

That means you collect one extra payment per client with no extra work. Clients barely notice the difference. "Every 4 weeks" feels the same as monthly. But it creates an 8.3% increase in revenue.

And because your costs don't go up, most of that goes straight to profit.

Example:

Say you have 600 clients paying $100 per month.

That's $1,200 per year each.

At a 30% margin, you make $360 in profit per client.

Total: $720,000 in revenue. $216,000 in profit.

Now bill $100 every 4 weeks instead.

Clients pay 13 times a year. ~$1,300 each.

Revenue climbs to $780,000.

That extra $60,000 costs you almost nothing to deliver — you're already doing the work.

So most of it drops straight to profit.

Profit jumps from $216,000 to ~$276,000.

Same clients. Same work. 28% more profit.

Proof:

We've done this with over 1,000 recurring clients across various programs.

The result? Virtually zero difference in retention.

Same clients staying. More revenue collected. More profit kept.

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The AI Shift

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